Description

• Internal Quality Control: Mediocrity will just not do on your watch. You do your best work even when nobody’s looking. It’s not that you’re a perfectionist, you just really enjoy what you do and relish making your clients’ lives easier.
• An Eye for Design & Layout: Your page layout invites the reader in. You value hierarchy, white space, color, simplicity, and delight in making the mundane pop on a page. Eager to push the envelope and welcome feedback.
• Superior Writing Skills: You’re good. You’re brief. You’re gone. (And you know the difference between your and you’re.)
• A Strategic Mindset: Not only do you see the big picture, you understand your place in it. You’re curious and ask the right questions at the right time. You’re able to interpret and communicate data simply and clearly. You think!
• Industry Knowledge: You know what topping out means and the difference between precast and tilt up (*ahem* it’s called concrete, not cement). Oh, and if you don’t know any of this stuff, you find out.

• Actively learns about Layton’s portfolio, services, and market needs through reading past proposals, training opportunities, discussions with peers, BD partners, etc.
• Provides marketing support to key initiatives through creation of brochures, brown bag materials, etc. focused on technical capabilities and benefits.
• May coordinate development of non-proposal support materials such as brochures, presentations, etc. working hand-in-hand with BD and communications teams to ensure consistency of message, and adherence to established quality and brand standards across all deliverables.
• Applies knowledge of Layton’s/SBU’s overall service offerings including strategic initiatives.
• Maintains marketing plans in conjunction with BD representatives to promote additional marketing 360 efforts.

• Supports and leads pursuit teams in implementation while taking initiative to learn and apply process/principles.
• Contributes to proposal content and leads level of effort (LOE) 2 & 3 proposals and collateral pieces under the direction/supervision of others.
• Supports action planning and progress tracking.
• Conducts research to identify best Layton qualifications (experience matrix, project descriptions, resumes, etc.) and competitor information.
• Works with Creative Services (CS) to generate graphics and layout for marketing products using the team’s proven approach and tools.

• Responds to requests for information and client research assistance.
• Helps to create and maintain well-organized, accessible, up-to-date qualifications statements, project descriptions, and resumes that reflect firm strengths and client benefits. This work includes writing, researching, and editing.
• Proposal “break down” and “unpacking”: resume and project description updates to Cosential; unique or new content shared broadly through AdobeCC or boilerplate library.

• Develops proficiency creating proposals as well as other sales and marketing deliverables, working with close supervision or clearly defined processes.
• Gains reputation for consistently-high customer service.
• Spends time reviewing best practices and products and adopting ideas into his/her BD support and proposal efforts.
• Seeks input, identifies development opportunities, and leverages resources.
• Understands and supports compliance with Layton’s capture planning.
• Progression to higher job classes possible based on:
• Experience gained in applied knowledge of the industry.
• Applied knowledge of AEC sales and marketing techniques.
• Increased ability to create and contribute to content of deliverables.
• Ability to work effectively with BD and pursuit teams

• Bachelor's Degree (B.A.) in Marketing, Communications, Design, Business or a related field or equivalent; or equivalent combination of education and experience
• 3+ years of experience in proposal and presentation planning and coordination, page layout, drafting tailored proposal content, graphics development, and editing.
• Excellent interpersonal and communications skills with emphasis on superior persuasive writing and presentation ability. Experience coaching others in interviews/presentations preferred.
• Highly proficient with Adobe Creative Cloud/Suite (InDesign, Illustrator, Photoshop, etc.); MS Office (namely PowerPoint)